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Priceline Offers a Rainy Vacation Guarantee

Posted June 18th, 2008 by Gorkem Turgut OZER

According to Michael’s post, Priceline offers a rainy vacation guarantee as a new promotion.

It sounds clever, right? May be there will be no rain for 90% of the time, however, it adds a little bit excitement and serious differentiation to your holiday. Adding new emotional values to your product, it always works!

Filed under Creative Thinking, Experience Design — Subscribe, Trackback,

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